Privacy Policy

Branch & Button is the controller for our own website and business contacts. Privacy contact: support@branchandbutton.com.

Information we handle

When you request an assessment, we receive the details you enter: name, work email, store URL, traffic/order/margin ranges, analytics context, page concerns, evidence availability and acknowledgements. Support messages can include a name, email, optional store URL, topic and message. Systems may also process IP addresses, request metadata, security records and account/session information. Where enabled and permitted, website analytics may process device, visit and interaction information; see the Cookie Policy for the actual tools and controls.

For a signed engagement, the scope may involve permitted Shopify store configuration, product records, reviews, customer questions, support or return themes and analytics. Specific shopper data is accessed only after the client authorizes the necessary processing. Minimize or de-identify evidence wherever feasible. Do not submit sensitive information through public forms.

Purposes and applicable legal grounds

We use information to respond to inquiries, assess fit, agree and deliver services, provide support, maintain security and records, and meet applicable obligations. Optional marketing is separate from service communications and may be declined or withdrawn.

Where a lawful-basis framework applies, the relevant basis for each purpose is requested pre-contract steps/contract administration, legitimate interests with the specific interest stated and assessed, consent for activities requiring it, and legal obligations where applicable. A checkbox does not cure all processing or supply every shopper-facing consent.

Providers and international processing

Authorized providers may handle hosting, application/database services, notifications, analytics, payments and approved AI assistance for the stated purposes. We use providers only for the stated purposes and maintain the processor schedule applicable to an engagement. We do not promise a particular data region or model-training setting unless it has been confirmed for that provider and service.

Retention and rights

We retain inquiries, support messages, client evidence, access logs, billing records and backups only for the period needed for the stated purpose and lawful obligations. We limit retention accordingly and maintain restricted records where a lawful retention duty applies.

Depending on location and applicable law, individuals may have rights to access, correct, delete, restrict or object to processing, request portability, withdraw consent, or complain to an appropriate authority. Send requests to support@branchandbutton.com. We may need proportionate verification and will respond within the applicable legal period. Where Branch & Button acts as a processor for a merchant, we route shopper requests to that merchant unless authorized or required otherwise.

Regional disclosures about sale/sharing, targeted advertising, opt-out signals, representatives and supervisory authorities apply based on actual operations and applicable law. We do not make an unsupported universal compliance statement.